A research and creative hub built to move opinions on issues and candidates
Video by Future Forward
“We’re ready to hit the ground running to make sure voters know that Kamala Harris will be a President that fights for them. She is focused on improving the lives of all Americans, while Donald Trump is only focused on himself.” - Future Forward President Chauncey McLean
“In 2020, when they really appeared from nowhere and started placing advertising, the Biden campaign was impressed by the effectiveness of the ads and the overall rigorous testing that had clearly gone into the entire project,” - Anita Dunn
“The stakes of this election could not be higher, and by Election Day, every battleground voter will know it,” - Chauncey McLean
Photo Future Forward
By prioritizing impact over ads, we refine thousands of messages through real-world testing to create the most effective messages and ads for engaging voters across platforms.
By the numbers, stats
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Ads produced since 2019
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The ratio of ads created to those actually launched in the market
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Number of pieces of content (videos, images, messages) tested since 2019
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Number of voters surveyed all-time
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The number of hours it takes us to get an initial read of public opinion
